Packaging enterprises must keep pace with the development of the industry. The above mentioned development forms are not isolated but part of the development of the entire packaging industry. And there is a breakthrough in some aspect. Talent has a certain opportunity in the packaging market before it can occupy a place in the competitive market.
The packaging industry in China has been developing rapidly since the 90 century of the last century. Especially in the field of fast moving consumer goods packaging, the development has been particularly rapid. It has effectively promoted the progress of food, daily chemical, daily necessities and medicine industries. At the same time, the development of these industries has further comforted the market demand of various packaging materials and technologies. Faced with this situation, the development of packaging materials for fast moving consumer goods has the following trend.
Trend 1 packaging reduction
Enterprises usually control interest to ensure profits, and the competition of FMCG industry is becoming more and more intense. Packaging materials, as the supplementary information of fast moving consumer goods, often bear the brunt. Therefore, the interest of packaging materials is often restricted to a very low level. In addition, the amount of data needed to be saved is also in line with the requirements of environmental protection. Therefore, under the premise of meeting the packaging function, the information will be thinner and lighter.
A new type of raw material, which is capable of processing thinner films and difficult to process, has already appeared. Such as adding metallocene polyolefins and so on. The thickness of tinplate data used for canning and beverage cans in Europe is only 0.13-0.14mm, which has reached the limit thickness of materials supplied by Steel Corp. Foreign container manufacturers are also competing to develop rigid plastic cans, hoping to replace metal containers with the advantages of light weight, easy forming and low price. Now there are breakthroughs in several varieties, such as cooking cans, beverage cans and milk polypropylene tanks.
Trend two data security
People's consumption concept is also gradually changing.
For many years. From the past, the general protective function of product packaging (such as vision, smell, touch, etc.) has been changed to the deeper requirements of packaging safety. With the gradual improvement of laws and regulations, FMCG enterprises have gradually increased their safety control over their products, and the requirements for hygienic and functional safety of packaging materials have been stricter and stricter, and the scope of protection for packaging materials has also been gradually expanded. Many customers have asked packaging data producers to provide proof of biological safety and chemical stability of packaging materials issued by authoritative departments, especially for the use of inks and adhesives. In addition, there are many restrictions on the production environment of packaging materials. For example, since the PVC decomposed monomers are harmful to human body, the commonly used PVC medicine blister packaging is being phased out. Some foreign companies even require packaging data providers to provide information on human sensitivity testing and other items.
Trend three production efficiency
New types of new products and new packaging equipment have been presented from time to time, as technology continues to progress. But in general, the degree of production concentration and automation of FMCG enterprises are improving from time to time, and packaging equipment is developing towards large-scale, rapid, efficient and automation. Packaging materials production enterprises must keep pace with the development of forms, strive to improve the adaptability of packaging materials, and constantly develop information that ensures higher production efficiency in practical applications.
The packaging of some sensitive products such as chocolate and ice cream, for example. Low temperature fast sealing packaging materials are gradually replacing the conservative hot pressing packaging materials. The difference between them is that the special glue is used to replace the thermal seal layer to coat the substrate surface and then press the seal at room temperature. Due to the reduction of the time of heat transfer, the speed of sealing is greatly improved. Under normal circumstances, the speed is 10 times the speed of hot pressing material. At the same time, the odor that may be caused by heating data is eliminated.
Trend four intelligent function
Some aggressive packaging forms and packaging materials can no longer meet the ever-changing market demand and the increasingly complex demand for circulation protection today. The realization of packaging data needs to change from static to dynamic. New concept packaging data and packaging technology are coming or coming. Functional and intelligent packaging and materials will be an important research and development direction for packaging enterprises.
There are many functional packaging and intelligent packaging and information that has been presented. For example, some children's protective packaging, anti-theft packaging, heat sensitive and pressure sensitive packaging materials, Japan has recently developed a package that can quickly reduce the temperature of food after microwave heating. In addition, there are also fresh packaging for adding antioxidants into packaging materials. Of course, many functional and intelligent packaging data and packaging technology still face many new problems to solve and the technical difficulties to be tackled, but the potential market demand is still very large.
Trend five: structural form is novel.
The difference between similar products is gradually decreasing, and as competition level intensifies. The homogeneity of brand use value is gradually increasing, and the sales volume of products is more and more dependent on terminal display. For enterprises, what kind of products can attract consumers and what kind of products can be bought by consumers when they have the same performance price ratio? These allow enterprises to put forward higher requirements for terminal layout of similar products, which directly causes enterprises to make a lot of effort in product packaging, requiring packaging to highlight the difference between their products and other products, which is a good development direction for packaging enterprises. Packaging with a new form and structure is also a kind of market segmentation, which may be a good development opportunity for an enterprise. At present, there is a simple upright flat bottomed plastic bag. In order to ensure smooth placement on the shelf and the main display surface is neat, various manufacturers have developed several patented bags of structure, and some packaging markets such as tea have taken up a large share.
